Specialist iGaming marketing services
Acquire, engage, retain
Access a wealth of specialist iGaming and entertainment marketing services and experience, and unlock the full CRM potential of your business, with Digital Fuel.
Established in 2013, Digital Fuel is an Institution of Practitioners in Advertising (IPA) member, focusing on digital marketing for the entertainment and leisure industries. Used by major industry names including Bet365, Ladbrokes, 888 Sport, Mecca and Gala, Digital Fuel offers both wide experience in and insight of the unique demands of the gambling and iGaming sector.
Core services and key expertise
Digital Fuel’s wide range of services and specialisms includes:
Consultancy – from marketing strategy and budgeting to operations and technology, Digital Fuel’s team of experts has over 100 combined years of iGaming marketing experience.
Media Buying – customer acquisition and engagement campaigns across media channels including search engine and app store ads, social media, programmatic display and native.
Affiliate and Influencer Management – developing a sustainable network of performance partners to drive brand awareness, acquire new customers and extend player lifetime.
Content Optimisation and SEO Outreach – technical SEO and ASO strategies to drive organic users through search. Delivering onsite and offsite content and PR for sports betting, casinos and other gaming products.
Design, Development and Branding – bring your brand to life through engaging creative, websites, apps and videos, with support from brand concept to completion.
Customer Retention Campaign Execution – planning and delivery of player acquisition and retention campaigns, built on a strategic and data-led approach to audience targeting and segmentation.
Digital Public Relations – publicity powered SEO, backed by public relations and journalistic expertise, earning links from the world’s most recognisable publishers.
Direct Mail and Promotional Merchandise – fully managed direct mail campaigns and full store online store of merchandise.
With an operational hub in Las Vegas, Digital Fuel can enhance and bring vital expertise to North American entry expansion strategies. The company is already licenced to operate in several US states and Canadian provinces, including:
- New Jersey
- West Virginia
- New Hampshire
- New York
Digital Fuel has an experienced in-house team that can plan and execute across multiple marketing services, backed by a network of carefully selected freelancers and industry- and channel-specific specialists to add value and provide support on specific projects when needed. With the option of working with Digital Fuel as a full service agency or selecting specific services, you can combine the expertise to grow and retain your player base with as much flexibility as you need.