All-In-Diversity Project Reveals Largest Gender Gap Yet in the iGaming Industry

Amelia Oddy  • 

The All-In-Diversity Project, a non-profit organisation focused on promoting diversity and inclusion in the iGaming industry, has released its latest report revealing alarming statistics regarding gender inequality within the sector. According to their findings, women make up only 26% of the workforce in iGaming, highlighting a significant gender gap that has yet to be addressed.

This revelation is not only concerning for the industry as a whole, but also for individual companies within the iGaming sector. As Toby Oddy, CEO of Digital Fuel Performance, stated in a recent interview, "Gender diversity isn't just about being politically correct - it's about improving business performance." This sentiment is supported by numerous studies that have shown a correlation between gender diversity and better financial results.

In light of this data, it is clear that the iGaming industry must take immediate action to address this issue. This can include implementing diversity and inclusion initiatives, promoting equal opportunities for women in leadership positions, and creating a culture that values diversity.

Furthermore, it is essential for the industry to recognise that diversity is not just limited to gender. It also includes representation of different races, ethnicities, sexual orientations, and abilities. By promoting a more diverse and inclusive environment, companies in the iGaming sector can attract top talent from all backgrounds and create a stronger, more successful workforce.

Several forward-thinking companies within the iGaming industry are proactively addressing this issue by pioneering initiatives aimed at promoting diversity and inclusion. These range from mentorship programmes designed to nurture female talent, to comprehensive policy reviews aimed at eradicating unconscious bias within recruitment processes. At Digital Fuel, we have implemented a targeted recruitment strategy to attract a diverse range of candidates. Additionally, we are creating more inclusive workplace environments, fostering open discussions about diversity, and promoting flexible working arrangements to accommodate diverse needs. These measures not only enhance the industry's reputation but are also a smart business strategy, driving innovation, improving performance, and ultimately boosting profitability.

When compared with other industries, the iGaming sector reveals a more pronounced gender gap. This disparity significantly lags behind the overall corporate world, where women constitute approximately 40% of the global workforce. However, it's not just within the realm of gender diversity where the iGaming industry falls behind. Racial and ethnic diversity are also areas where progress is needed. In contrast, industries such as technology and finance have been more proactive in implementing diversity and inclusion strategies, leading to more equitable representation in these areas.  

According to the 'Diversity in the Workplace: 2019 Study' by Boston Consulting Group, companies with more diverse management teams have 19% higher revenues due to innovation. This data echoes with the findings of the All-In-Diversity Project, underscoring the crucial role diversity plays in driving innovation, especially in industries such as iGaming, where new, creative solutions are key to staying competitive.

If we look at the legal framework, the Equality Act 2010 in the UK makes it illegal to discriminate against employees based on their gender, race, religion, sexual orientation, and other protected characteristics. This act is a significant milestone in promoting workplace diversity and inclusion, serving as a blueprint for companies striving to achieve equality.

Additionally, a report by the International Labour Organisation in 2020 shows that nearly 60% of the countries studied have legal frameworks and policies to promote gender diversity at the board level. However, the iGaming industry still lags behind in fully leveraging these policies to ensure an equal representation of gender at all levels of their organisations.

In conclusion, although strides have been made to promote diversity and inclusion in the iGaming industry, there is still a long way to go. The industry must take bolder steps to address these issues, learning from other industries and leveraging existing legal frameworks. By doing so, we can build a stronger, more diverse, and innovative industry.

 #DiversityandInclusion #iGamingIndustry #EqualityAct2010.

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