The website digitalfuel.io (“Website”) is owned and operated by Digital Fuel the trading name of Digital Fuel Performance, company number 11075104, whose registered office is at Fuel Studios, Kiln House, Pottergate, Norwich, NR2 1DX (”DF”).
This privacy policy sets out how DF collects, uses, and protects any personal information that you give DF when you use or access the relevant Website.
Digital Fuel is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this Website, then you can be assured that it will only be used in accordance with this Privacy Policy. This Privacy Policy explains what information we may collect, how we use it and in what circumstances we may disclose it to third parties. This Privacy Policy, along with our Terms and Conditions (available on the Website) outlines the rules and policies governing your use and interaction with the Website and the products or services available on or via the Website (the “Services”). By using the Website and the Services, you agree to this Privacy Policy.
What is Personal Information?
Personal Information is information that identifies an individual user. In the EU, this is known as “personal data” and we use both terms interchangeably in this Privacy Policy. We may collect and use the following personal information about you:
- Your name and contact information, including email address and telephone number
- Information to enable us to check and verify your identity, eg your date of birth
- Location data, if you choose to give this to us
- Your personal or professional interests
- Your contact history
- Information from accounts you link to us, eg Facebook
- Information about how you use our website, IT, communication and other systems
- Your responses to surveys, competitions and promotions
This Privacy Policy is limited to information collected and stored by DF and we do not represent as to the privacy policies of any third parties, including any third parties our Website may link to, and how they handle your information. Please review the website and privacy policy of any third party links before accessing those sites.
How do we collect information?
We collect personal information (as described above) through direct collection and indirect collection as described below.
Direct Collection
We collect most personal information (as described above) when you register on our Website, when you enter a promotion or when you make enquiries to us (such as with customer service questions) or respond to communications from us (such as questionnaires or surveys), or when you give us personal information in any other way. We may supplement the information you provide us by acquiring publicly or commercially available information as is available in the public domain, through social networks, or from third parties.
We may also collect your Personal Information (e.g. name, email, telephone number) when you request further information from an advertiser.
The primary purposes of this collection are to provide the Services to you, providing information to our clients for marketing purposes with your consent, or to enable the Company to better understand its user base and enhance the Services.
We may also use your Personal Information for other purposes related to the primary purposes or as requested by you or by law enforcement.
3You may unsubscribe from our mailing/marketing lists at any time by using the unsubscribe function on any communication sent to you or by contacting us at unsubscribe@digitalfuel.io.
Indirect Collection (Cookies Policy)
We may also collect information about you via technology such as cookies from our website when you visit, which is the added to the self-reported information to enhance your overall user experience with us. Please see our Cookie Policy (link?) for more information
Advertiser offers
We use a third−party advertising technology to serve advertisements or send email communication when you sign up or visit the Website. This technology uses generic information that is not personally identifiable information about your visits or session (not including your name, address, or other personal information) to serve our advertisements to you. We also transmit generic user information about visitors to the Website and/or Services to our approved third party commercial partners for the purpose of targeting our Internet banner advertisements on the Website or with email communications.
To do this, we use ‘Web beacons’ and ‘cookies’ provided by our third−party advertising partners on the Website. The information that is collected and logged on our behalf through this technology is not personally identifiable and only consists of generic user information.
Usage and disclosure of Personal Information
Under data protection law, we may only disclose or use the personal information we collect if we have a proper reason for doing so, eg:
- To comply with our legal and regulatory obligations;
- For the performance of our contract with you or to take steps at your request before entering into a contract;
- For our legitimate interests or those of a third party; or
- Where you have given consent.
The table below explains what we use (process) your personal information for and the reasons for doing so:
What we use your personal information for
What we use your personal information forOur reasonsTo prevent and detect fraudFor our legitimate interests or those of a third party, ie to minimise fraud that could be damaging for us and for youConducting checks to identify our customers and verify their identityScreening for financial and other sanctions or embargoesOther processing necessary to comply with professional, legal and regulatory obligations that apply to our business, eg under health and safety regulation or rules issued by our regulatorTo comply with our legal and regulatory obligationsEnsuring business policies are adhered to, eg policies covering security and internet useFor our legitimate interests or those of a third party, ie to make sure we are following our own internal procedures so we can deliver the best service to youOperational reasons, such as improving efficiency, training and quality controlFor our legitimate interests or those of a third party, ie to be as efficient as we can so we can delivery the best service for youEnsuring the confidentiality of commercially sensitive informationFor our legitimate interests or those of a third party, ie to protect trade secrets and other commercially valuable informationTo comply with our legal and regulatory obligationsStatistical analysis to help us manage our business, eg in relation to our financial performance, customer base, product range or other efficiency measuresFor our legitimate interests or those of a third party, ie to be as efficient as we can so we can delivery the best service for youPreventing unauthorised access and modifications to systemsFor our legitimate interests or those of a third party, ie to prevent and detect criminal activity that could be damaging for us and for you to comply with our legal and regulatory obligationsUpdating and enhancing customer recordsFor the performance of our contract with you or to take steps at your request before entering into a contract to comply with our legal and regulatory obligations For our legitimate interests or those of a third party, eg making sure that we can keep in touch with our customers about existing orders and new products Statutory returnsTo comply with our legal and regulatory obligationsMarketing our services and those of selected third parties to:- Existing and former customers;- Third parties who have previously expressed an interest in our services;- Third parties with whom we have had no previous dealings. For our legitimate interests or those of a third party, ie to promote our business to existing and former customers Credit reference checks via external credit reference agenciesFor our legitimate interests or those of a third party, ie to ensure our customers are likely to be able to meet certain financial demands External audits and quality checks, eg for ISO or Investors in People accreditation and the audit of our accounts For our legitimate interests or a those of a third party, ie to maintain our accreditations so we can demonstrate we operate at the highest standards To comply with our legal and regulatory obligations If the ownership of all or substantially all of our business changes, or we undertake a corporate reorganisation For our legitimate interests or a those of a third party To comply with our legal and regulatory obligations We may also disclose personal information as otherwise permitted under our terms of use, or as specifically disclosed when we collect information from you.
Promotional communications
We may use your personal information to send you updates (by email, text message, telephone or post) about our products and services, including promotions or new products and services.
We have a legitimate interest in processing your personal information for promotional purposes (see above ‘Usage and disclosure of Personal Information”). This means we do not usually need your consent to send you promotional communications. However, where consent is needed, we will ask for this consent separately and clearly. We will always treat your personal information with the utmost respect and never sell it with other organisations outside our group name for marketing purposes unless you have given your consent to us to do so.
We may ask you to confirm or update your marketing preferences if you instruct us to provide further products and services in the future, or if there are changes in the law, regulation, or the structure of our business.
Who we share your personal information with
We routinely share personal information with:
- Companies within our group
- Third parties we use to help deliver our products and services to you
- Other third parties we use to help us run our business, eg marketing agencies or website hosts;
- Third parties approved by you, eg social media sites you choose to link your account to or third party payment providers;
We only allow our service providers to handle your personal information if we are satisfied they take appropriate measures to protect your personal information. We also impose contractual obligations on service providers to ensure they can only use your personal information to provide services to us and to you. We may also share personal information with external auditors.
We may disclose and exchange information with law enforcement agencies and regulatory bodies to comply with our legal and regulatory obligations.
We may also need to share some personal information with other parties, such as potential buyers of some or all of our business or during a re-structuring. Usually, information will be anonymised but this may not always be possible. The recipient of the information will be bound by confidentiality obligations.
Where your personal information is held
Information may be held at our offices and those of our group companies, third party agencies, service providers, representatives and agents as described above (see above: ‘Who we share your personal information with’).
Some of these third parties may be based outside the European Economic Area or the USA. For more information, including on how we safeguard your personal information when this occurs, see below: ‘Transferring your personal information out of the EEA’.
How long your personal information will be kept
We will keep your personal information while we are providing products and services to you. Thereafter, we will keep your personal information for as long as is necessary:
- To respond to any questions, complaints or claims made by you or on your behalf;
- To show that we treated you fairly;
- To keep records required by law.
We will not retain your personal information for longer than necessary for the purposes set out in this policy. Different retention periods apply for different types of personal information.
When it is no longer necessary to retain your personal information, we will delete or anonymise it.
Transferring your personal information out of the EEA
To deliver services to you, it is sometimes necessary for us to share your personal information outside the European Economic Area (EEA), eg:
- With our offices outside the EEA;
- With your and our service providers located outside the EEA;
- If you are based outside the EEA;
- Where there is an international dimension to the services we are providing to you.
These transfers are subject to special rules under European and UK data protection law. Non-EEA countries do not have the same data protection laws as the United Kingdom and EEA. We will, however, ensure the transfer complies with data protection law and all personal information will be secure. Our standard practice is to use standard data protection contract clauses.
If you would like further information or copies of these clauses please contact us (see ‘Privacy Policy Complaints and Enquiries’ below).
Opt-out
You have the right to opt out of receiving promotional communications at any time. In order to unsubscribe from our communications please click the ‘Unsubscribe button/ link’ that can be found at the bottom of every email we send.
To unsubscribe from SMS messages, click the link provided. Alternatively, at any time, you may request to discontinue receiving these offers by sending a blank message with the word “remove” in the subject line to unsubscribe@digitalfuel.io.
Your rights
You have the following rights, which you can exercise free of charge:
- Access: The right to be provided with a copy of your personal information (the right of access)
- Rectification The right to require us to correct any mistakes in your personal information
- To be forgotten The right to require us to delete your personal information—in certain situations
- Restriction of processing The right to require us to restrict processing of your personal information—in certain circumstances, eg if you contest the accuracy of the data
- Data portability The right to receive the personal information you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations
- To object The right to object:
- at any time to your personal information being processed for direct marketing (including profiling);
- in certain other situations to our continued processing of your personal information, eg processing carried out for the purpose of our legitimate interests.
- Not to be subject to automated individual decision-making
The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects youFor further information on each of those rights, including the circumstances in which they apply, please contact us or see the Information Commissioner’s office if you would like to exercise any of those rights, please:
- Email, call or write to us—see below: ‘Privacy Policy Complaints and Enquiries’; and
- Let us have enough information to identify you;
- Let us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill); and let us know what right you want to exercise and the information to which your request relates.
Keeping your personal information secure
We have appropriate security measures to prevent personal information from being accidentally lost, or used or accessed unlawfully. We limit access to your personal information to those who have a genuine business need to access it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality. We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.
Protection of Minors
The services provided by the Company are not intended for or directed to minors or persons under the age of legal consent. Any person who provides us with Personal Information represents to us that they are 21 years of age or over the age of legal consent in their jurisdiction. We reserve the right to access and verify any Personal Information by or collected from you. If we become aware that a minor has attempted to or has submitted false data, we will remove such information from our records. If you believe that a minor has sent us Personal Information, please contact us at support@digitalfuel.io to request that information be removed from our records.
Policy Updates
We reserve the right to change, update or modify this Privacy Policy at any time at our sole discretion, and will post any new Privacy Policy here. The date at the top of this page indicates when this Privacy Policy was last revised. Any such change, update or modification will be effective immediately upon posting on our Website. If we deem any changes material (in our sole discretion), we may notify you by email at the email address that we have on record for you in addition to posting updates to this Privacy Policy.
You are responsible for checking our Website frequently to keep apprised of recent changes. By accessing our Website or utilising the Services following these changes, you are deemed to have agreed to our then current Privacy Policy and will be bound by its terms. If you do not agree to our then current Privacy Policy, do not use our Website or the Services. To the extent any provision of this Privacy Policy is found by a competent tribunal to be invalid or unenforceable, such provision shall be severed to the extent necessary for the remainder of the Privacy Policy to be valid and enforceable.
Privacy Policy Complaints and Enquiries
If you have any queries or complaints about our Privacy Policy please contact us at: Digital Fuel Performance The Werks, 15-17 Middle Street, Brighton, BN1 1AL, United Kingdom (REG: 8607772), support@digitalfuel.io, (+44) 01273 666 898
Cookie Policy
This site uses cookies – small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymised tracking data to third party applications like Google Analytics. As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers