AI-Powered CRM, Personalisation & Conversion Strategy for iGaming Brands.
Transform Your Customer Journey With AI, LLMs & CRO Expertise
At Digital Fuel, we don’t just drive acquisition we unlock the full customer journey. From first click to lifetime loyalty, our AI-enhanced CRM and CRO strategies are built for iGaming, gambling, crypto, and Web3 brands. We integrate best-in-class automation, direct mail, personalisation tools and deep behavioural insight to improve ROI across every step of the funnel.
Why It Matters
It’s no longer enough to spend big on traffic. Without automation, personalisation, and smart testing, your funnel leaks users and revenue. Our integrated solution combines:
- AI-powered CRM workflows with tools like n8n
- LLM-driven personalisation using OpenAI
- Full-cycle CRO and funnel testing
- Direct mail with GDPR-compliant targeting
- Full campaign reporting, journey automation and analytics
We help you reduce CPA, increase LTV, and unlock scale without relying on more ad spend.
Conversion Rate Optimisation (CRO)
Turn More Clicks Into Customers
CRO is about maximising the value of traffic you already have. At Digital Fuel, we fine-tune every user journey from ad click to app registration, deposit and loyalty. Our process is tailored for iGaming and digital performance brands.
What we do:
- Analyse user navigation with heat-maps and session replays
- Create testable hypotheses grounded in behavioural insights
- Run A/B and multivariate tests to prove what converts
- Collaborate with your team to deploy winning variants
- Build a feedback loop that keeps learning and improving
What we optimise:
- Landing pages, deposit flows and registration UX
- Pre-sell pages for affiliates and acquisition funnels
- Checkout journeys, email CTAs and push notifications
- Mobile-first conversions across sportsbook and casino apps
Real Results:
- +54% deposit conversion for a UK casino brand
- -36% bounce rate for a Tier 2 sportsbook
- +72% mobile FTDs after funnel testing
CRM & Direct Mail Strategy
Automate, Personalise & Scale With Zero Waste
We partner with global SaaS CRM and fulfilment providers to offer a fully managed solution for CRM communications digital and physical.
Key Features:
- No minimum send or spend
- Postcode Radius Targeting & GDPR-compliant lists
- API + Zapier/N8N support for full automation
- Free address validation, suppression list cleaning
- Live delivery tracking & campaign analytics
Campaign Types:
- Acquisition & Welcome Series
- Conversion & Deposit Nudges
- Reactivation, Anniversary or Seasonal Promos
- Loyalty, VIP and milestone messaging
Use birthdays, time-sensitive offers, or inactivity triggers to send mail at exactly the right moment via fully templated, customisable creatives that feel human.
n8n + AI Workflow Integration
Connect Everything. Automate Anything.
We use n8n to integrate your CRM, email, direct mail, SMS, WhatsApp, and ad stack allowing multi-channel automations triggered by real user behaviour.
- Auto-trigger welcome journeys upon sign-up or referral
- Route high-value customers to VIP workflows or call centres
- Trigger mail/SMS/chat if a player hasn’t deposited in 7 days
- Use AI to generate real-time subject lines, push text or SMS content
- Create scoring models for churn or LTV, then trigger flows
AI-driven decisioning and multi-branch workflows mean better timing, more relevance, and far less manual work.
Personalisation With OpenAI & LLMs
Make Every Message Count
No more bulk messaging. With OpenAI and other LLM integrations, we personalise every customer interaction to boost relevance and retention.
AI Personalisation Capabilities:
- Smart segmentation with behaviour-led cohorts (VIPs, bonus hunters, casuals)
- Dynamic email content: tailored text, CTAs, and promotions per user
- Conversational AI flows that simulate human dialogue across chat, SMS, email
- Content in 25+ languages, with brand-consistent tone
- Real-time content generation triggered by CRM events or API calls
Examples:
- "Hey Jamie, you last played on Friday. Ready for a bonus?"
- "We’ve saved your favourite game. Want 10 free spins to get started again?"
- "Here’s your £20 loyalty reward expires in 48 hours!"
Why Digital Fuel?
- 30+ years CRM and CRO expertise
- Built-in AI, n8n and OpenAI integrations
- No-code automation or full API deployment
- Platform agnostic: n8n, Salesforce, Zapier, HubSpot, Iterable, Mailchimp, Stannp and more
- Dedicated support and real-time analytics
Let’s Build Smarter Journeys
Whether you're onboarding thousands of players or reactivating your dormant database, we'll design the automation, personalisation, and CRO strategies that drive performance.