Performance-Driven Business Development for iGaming Brands
In today’s regulated, competitive iGaming landscape, customer acquisition is only half the battle. Sustainable growth comes from long-term value optimisation, channel diversification, and strategic lead sourcing.
Digital Fuel is not a traditional agency. We’re a partner that combines industry insight, performance marketing, and warm B2B leads to fuel your growth. Whether you're launching into new markets, trying to acquire more profitable players, or sourcing commercial partners we make it happen.
Our Business Development Model
We operate a subscription-based business development engine designed specifically for iGaming and betting companies. This includes three core services:
Digital Acquisition
We manage acquisition across:
- Paid Search (PPC)
- Programmatic Display
- Paid Social
- Affiliate & Influencer Partnerships
Campaigns are geo-targeted, licensing-aware, and aligned with your CPA/CPL/ROAS goals.
Lifetime Value Optimisation
Using AI-driven tools and CRO best practices, we build and refine:
- Player funnels
- CRM automations
- Upsell & loyalty paths
- Behavioural segmentation workflows
The result? Higher retention, reduced CPA over time, and a clearer ROI per user segment.
Warm B2B Leads Delivered Monthly
We manage and maintain a proprietary database of over 25,000 verified iGaming contacts, including:
- Operators (UK, USA, Malta, Gibraltar, Curacao, LATAM)
- Affiliates
- Technology Vendors
- Media Buyers
- Investors & Acquirers
Each month, depending on your subscription tier, we deliver a curated list of qualified leads based on region, business model, and deal intent.
You’ll also get optional outreach support and CRM integration.
Plans and Pricing
Each tier includes:
- Monthly growth sessions
- Lead performance review
- Traffic source analysis
Why Choose Digital Fuel?
- 30+ years’ experience in iGaming acquisition
- Worked with brands licensed under UKGC, MGA, Curaçao, and more
- Hands-on across media buying, affiliates, CRO, and CRM
- Transparent reporting, zero fluff, full accountability
We don’t just generate traffic. We build and optimise acquisition machines that scale.
GEO Focus
We support both local and cross-border campaigns, with deep market experience in:
- United Kingdom
- Malta
- Gibraltar
- Nordics
- Brazil & LATAM
- Ontario, USA (state-by-state compliance advisory)
Real Client Results
- A Malta-based casino saw a 30% increase in first deposit conversion after we rebuilt their funnel and layered in a CRO-focused page system.
- A UK B2B supplier received 40 warm leads in Q1, resulting in three strategic partnership discussions.
- An affiliate operator sourced a buyer and prepared for acquisition following 60 days of commercial outreach via our lead system.
Workflow
- Discovery Call – We define your targets, regions, and product priorities.
- Audit & Plan – We assess existing campaigns and BD activity.
- Onboarding – You’re matched with a growth specialist and receive your first lead set.
- Monthly Execution – We deliver leads, refine channels, and report results.
Your Next Step
Let us review your current acquisition strategy and provide you with a free audit and sample lead batch. We’ll show you exactly how we can increase your customer LTV and your pipeline of commercial partners.