Performance-Driven Business Development for iGaming Brands.
In today’s regulated, competitive iGaming landscape, customer acquisition is only half the battle. Sustainable growth comes from long-term value optimisation, channel diversification, and strategic lead sourcing.
Digital Fuel is not a traditional agency. We’re a partner that combines industry insight, performance marketing, and warm B2B leads to fuel your growth. Whether you're launching into new markets, trying to acquire more profitable players, or sourcing commercial partners we make it happen.
Our Business Development Model
We operate a subscription-based business development engine designed specifically for iGaming and betting companies. This includes three core services:
Digital Acquisition
We manage acquisition across:
- Paid Search (PPC)
- Programmatic Display
- Paid Social
- Affiliate & Influencer Partnerships
- Industry PR, Content
Campaigns are geo-targeted, licensing-aware, and aligned with your CPA/CPL/ROAS goals.
Lifetime Value Optimisation
Using AI-driven tools and CRO best practices, we build and refine:
- Player funnels
- CRM automations
- Upsell & loyalty paths
- Behavioural segmentation workflows
The result? Higher retention, reduced CPA over time, and a clearer ROI per user segment.
Warm B2B Leads Delivered Monthly
We manage and maintain a proprietary database of over 25,000 verified iGaming contacts, including:
- Operators (UK, USA, Malta, Gibraltar, Curacao, LATAM)
- Affiliates
- Technology Vendors
- Media Buyers
- Investors & Acquirers
Each month, depending on your subscription tier, we deliver a curated list of qualified leads based on region, business model, and deal intent.
You’ll also get optional outreach support and CRM integration.
Growth – £1,200/month
15 qualified leads per month - 8 hours dedicated per week - For businesses that are operating in a single market or early stage/start-up.
- Strategic Planning - Develop and execute long-term plans focused on revenue growth, market entry, and business expansion.
- Market Research - Analyse industry trends, customer behaviours, and competitors to uncover growth opportunities and inform strategic decisions.
- Relationship Building - Build and maintain strong connections with clients, partners, and stakeholders to drive long-term business value.Lead Generation - Identify, qualify, and nurture prospects to create a steady pipeline of sales opportunities.
- Sales and Marketing Alignment - Align sales and marketing efforts to ensure consistent messaging, efficient lead handling, and better conversion rates.
- Innovation and Differentiation - Explore and implement new products, services, or processes that set your business apart and attract new audiences.
- Diversification - Expand into new markets or service areas to reduce dependency and strengthen business resilience.
Scale – £2,500/month
30 qualified leads per month - 16 hours dedicated per week - For businesses that are multiple markets and need to grow their suppliers.
- Includes everything in Growth
- Deeper integrations, custom funnel builds
- Monthly insights report for your sector with core target lists
Enterprise – £5,000/month
50 qualified leads per month - 32 hours dedicated per week - For group level businesses that are scaling across multiple territories and brands
- Weekly strategy sessions
- Onsite visits
- Dedicated C-Level account management
- Dedicated Chat Bot on your journeys and website
- Exhibition attendance and representation
- Industry PR inc back links*
- Industry brand advertising online and in publications*
*Will require extra media budget
Each tier includes:
- Monthly growth sessions
- Lead, prospect and sales performance review
- Traffic source targeting and analysis
Why Choose Digital Fuel?
- 30+ years’ experience in iGaming acquisition
- Worked with brands licensed under UKGC, MGA, Curaçao, and more
- Hands-on across media buying, affiliates, CRO, and CRM
- Transparent reporting, zero fluff, full accountability
We don’t just generate traffic. We build and optimise B2B acquisition machines that scale.
GEO Focus
We support both local and cross-border campaigns, with deep market experience in:
- United Kingdom
- Malta
- Gibraltar
- Nordics
- Brazil & LATAM
- Ontario, USA (state-by-state compliance advisory)
Benefits of Business Development with Digital Fuel
- Drive Revenue Growth Expand your customer base, unlock new sales opportunities, and grow revenue through strategic outreach and data-led insights.
- Stay Ahead of Competitors Adapt quickly to market shifts and industry trends with a proactive strategy that keeps your brand relevant and competitive.
- Boost Brand Visibility Increase awareness and credibility in the iGaming and digital space through well-executed campaigns and high-impact partnerships.
- Strengthen Client Relationships Build loyalty and long-term value by understanding your customers' needs and delivering tailored, high-quality engagement.
- Increase Operational Efficiency Streamline processes and integrate smarter tech solutions to improve internal workflows and reduce wasted effort.
- Break into New Markets Identify and target untapped regions, sectors, or customer segments to expand your reach and reduce reliance on a single revenue stream.
- Encourage Innovation Fuel sustainable growth by introducing new products, services, and commercial models that keep you ahead of industry evolution.
Real Client Results
- A Malta-based casino saw a 30% increase in first deposit conversion after we rebuilt their funnel and layered in a CRO-focused page system.
- A UK B2B supplier received 40 warm leads in Q1, resulting in three strategic partnership discussions.
- An affiliate operator sourced a buyer and prepared for acquisition following 60 days of commercial outreach via our lead system.
Workflow
- Discovery Call – We define your targets, regions, and product priorities.
- Audit & Plan – We assess existing campaigns and BD activity.
- Onboarding – You’re matched with a growth specialist and receive your first lead set.
- Monthly Execution – We deliver leads, refine channels, and report results.
Your Next Step
Let us review your current B2B acquisition strategy and provide you with a free audit and sample lead batch. We’ll show you exactly how we can increase your customer LTV and your pipeline of commercial partners and clients.