Get expert advisory support from Digital Fuel. From strategic reviews to M&A planning, we help iGaming and tech businesses grow, scale, and exit.
Digital Fuel’s advisory service brings decades of executive experience into your leadership team. We help iGaming businesses scale responsibly, align with regulatory frameworks, plan exits, and adopt AI & cyber frameworks all under a flexible retainer model.
What We Offer:
- Board Advisory & NED Roles Strategic oversight, corporate governance, commercial and market-entry planning, with regular input into founder and investor strategy.
- AI & Cyber Risk Readiness Assessment and planning around AI adoption, cybersecurity audits, GDPR/ISO/regulatory alignment tailored for UKGC and MGA licensed firms.
- Virtual CFO & Bookkeeping Financial modelling, monthly reporting, cashflow oversight and board pack preparation, without needing to hire in-house.
Why It Works:
- Access to 30+ years’ leadership and board experience
- Regular participation in investor discussions and audits
- Specific understanding of iGaming regulatory and operational pressure points
Why Choose Digital Fuel Advisory?
Trusted by Founders, Boards & Investors
Whether you’re preparing for rapid growth, seeking funding, or positioning for acquisition, our advisory service gives you senior-level expertise without hiring full-time.
Key Benefits:
- Sector-Specific Expertise We bring 30+ years of experience in iGaming, tech, and performance marketing so our advice is always practical and relevant.
- Flexible & Scalable Support Choose a tier that matches your stage of growth, and scale your advisory hours as your needs evolve.
- Clear, Actionable Strategy We don’t just talk theory we deliver implementation-ready strategies that can be rolled out by your team or ours.
- Exit & Investment Ready Get your business into shape for capital raises, M&A, or founder exit—with pitch decks, data rooms, and due diligence prep included.
- Confidential, Aligned & Committed We act as an extension of your leadership team aligned to your outcomes, responsive to your priorities, and committed to your growth.
Essentials – £1,200/month
4 hours dedicated per week - For businesses that need a board advisor and quarterly reviews and strategy advice.
- Quarterly Strategic Reviews - Stay on track with focused, high-level strategy sessions to assess business performance and refine direction.
- Dedicated Advisor Access (4 hrs/week) - Get targeted advice when it matters perfect for smaller teams or early-stage founders needing a trusted sounding board.
- Market Positioning & Growth Advice - Identify quick wins and medium-term opportunities based on industry trends and competitive benchmarks.
- Governance & Risk Oversight - Receive guidance on compliance, governance, and best practices without the cost of a full-time director.
- Cost-Effective Senior Input - Benefit from board-level thinking at a fraction of the price of hiring a full-time executive.
Strategic – £2,500/month
12 hours dedicated per week - For businesses that require active advisory and business and financial planning.
- Detailed Business & Financial Planning - Collaborate on structured growth plans, forecasting, and investor-ready financial modelling.
- Weekly Executive Strategy Sessions - Benefit from direct involvement in management decisions, performance reviews, and campaign evaluation.
- Operational Optimisation Support - Improve internal processes, tech stack alignment, and team structure for greater efficiency and scalability.
- Pitch & Proposal Development - Craft investor decks, partnership proposals, or grant submissions with expert guidance and polish.
- Flexible, Hands-On Leadership Input - Support across marketing, finance, sales, and product without locking in a full-time hire.
Director Plus – £8,500/month
25+ hours dedicated per week - For businesses that need full director or board representation plus exit and M&A support.
- Active Board or Director Representation - Fill a senior leadership gap with experienced oversight across governance, compliance, and strategic decision-making.
- Exit, M&A and Investor Readiness - Prepare your business for acquisition or capital raise with due diligence support, documentation, and introductions.
- Team & Leadership Mentorship - Develop your senior team with regular 1:1 mentoring, hiring advice, and leadership coaching.
- High-Level Network Access - Leverage warm introductions to VCs, acquirers, suppliers, and industry partners aligned to your growth goals.
- Embedded Partnership Approach - Get a trusted advisor who operates as part of your leadership team deeply embedded, responsive, and aligned.
Client Results:
- Supported licensing and UKGC application readiness for a European operator → Outcome: Successfully submitted full compliance documentation and business plan, resulting in UKGC licence approval and operational launch within 90 days.
- Oversaw cost restructuring and growth plan for a post-raise gaming startup → Outcome: Reduced burn rate by 35% while maintaining core output; implemented phased hiring and marketing plan aligned to revenue milestones.
- Led commercial due diligence for a UK affiliate network ahead of acquisition by a Tier 1 operator → Outcome: Flagged key operational risks, shaped deal terms, and supported a 7-figure sale with clean earn-out structure.
- Built go-to-market strategy for a crypto casino entering the LATAM market → Outcome: Delivered launch plan, affiliate onboarding framework, and compliance checklist—resulting in 12,000+ registrations in Q1.
- Advised on multi-jurisdictional expansion strategy for a B2B sportsbook supplier → Outcome: Delivered phased compliance roadmap for UK, Malta, and Ontario; helped secure local partners and legal resources.
- Repositioned a legacy bingo brand with new product funnels and affiliate strategy → Outcome: Increased monthly first-time depositors (FTDs) by 90% and improved cost-per-acquisition by 38% over six months.
- Supported investor readiness for a tech affiliate platform ahead of Series A fundraising → Outcome: Created investor deck, forecast model, and partner pitch narrative—leading to meetings with 5 VCs and 2 strategic suitors.
- Negotiated tiered ad tech and media buying deals for a US sportsbook operator → Outcome: Cut ad spend by 25% while maintaining acquisition volume across paid search and programmatic campaigns.
- Directed team restructure and OKR implementation for a gaming content studio post-merger → Outcome: Consolidated overlapping functions, implemented quarterly OKRs, and boosted output efficiency by 40%.
Your Next Step: Let’s discuss how board-level input and financial oversight can unlock your next growth phase.