Service

In-App Mobile Advertising Network

In-App Mobile Advertising for iGaming & Gambling

Performance-Driven Campaigns That Turn Installs Into High-Value Players

At Digital Fuel, we don’t just drive installs we drive high-quality players that deposit and stay. Our in-app mobile campaigns are designed for the unique demands of iGaming and gambling brands. By combining campaign expertise, full-stack attribution, and performance optimisation, we build acquisition engines that grow.

What We Deliver

End-to-End In-App Media Buying

Our service takes care of everything from setup to scaling:

  • Tap into 25+ premium mobile media partners specialising in gambling traffic
  • Run campaigns across iOS and Android with full segmentation by country, game genre, device, and OS version
  • Integrate performance data via AppsFlyer, Singular, Adjust even Protect360 for fraud detection
  • Deploy across programmatic, display, native, and social in-app channels

Campaign Strategy & Creative Execution

Our offer covers both the tech and the creative:

  • Launch with geo-targeted, genre-specific creative bundles (HTML5 banners, video ads, rich media)
  • Implement test-and-learn split creatives, site IDs, and ad formats across partners
  • Rotate and refresh creatives regularly to maintain engagement and reduce ad fatigue
  • Hold weekly or fortnightly calls to align strategy, review performance, and scope optimisations

Attribution, Fraud Prevention & Data Integrity

Clear data fuel advancements:

  • Set up real-time postbacks for registrations, FTDs (first-time deposits), and deeper engagement events
  • Enable fraud prevention with Protect360-level monitoring, void suspicious installs, and feed real-time signals back to the partners
  • Provide raw data exports so you're never in the dark run your own analytics, LTV models, and cohort analysis

Budget Pacing & KPI-Led Scaling

Scale smart with precision control:

  • Manage pacing, daily caps, and budget allocation to stay within target CPA or CPI
  • Shift from volume to value: once post-install LTV data is available, we optimise to what matters customer quality
  • Scale successful campaigns without ROI risk removing caps only when performance guarantees quality

Our Proven 5-Step Growth Approach

Agree the Foundations

  • Define budgets, CPA/CPI targets, tracking parameters, MMP postbacks, and key in-app events
  • Confirm fraud prevention, agency access, reporting cadence, and compliance checklist

Launch & Discover

  • Begin with a wide spectrum of partners, traffic sources, geos, and creatives to identify winners
  • Run experiments across partner sites and audience segments to collect first-party data

Scale with Precision

  • Once data yields statistical significance, increase spend on top-performing partners and placements
  • Gradually activate adjacent geos and sister brands based on early wins

Optimise for LTV-Driven Value

  • With deposit and revenue data flowing through the stack, shift bidding to maximise ROI
  • Implement broadcast suppression, exclusion lists, frequency controls, lookalike targeting

Review & Refine Strategy

  • Weekly/bi-weekly performance deep dives to align with brand tactics and campaign cycles
  • Adjust creative, channel mix, geos, and caps as market conditions change

Results That Speak for Themselves

Quick-Win Case Study: UK Casino Brand (3 Months)

  • £230K in player deposits, delivered at 449% ROI
  • Cap restrictions lifted leading to exponential growth
  • Scaled into Canada, LATAM, Sweden, Ireland, and New Zealand
  • Revenue topped £1M in the UK alone
  • Transitioned from pilot to a core part of the brand’s marketing mix

Year-Long Breakthrough: Casino Brand (12 Months)

  • 10,000 FTDs, driving £4.6M in revenue
  • 611% ROI, with FTDs up 99% YoY and registrations up 162%
  • CPA increased by only £10, despite a scale-up in volume

By building quality and measurement into the process from day one, we’ve built in-app user acquisition into a forecastable growth engine for premium gaming brands.

Why Our Approach Stands Out

  • True iGaming & Gambling Expertise We use audience insights specific to player behaviour, engagement patterns, and retention triggers
  • Multi-Partner Orchestration We coordinate 25+ partners with attribution, creative strategies, and bid logic from one place
  • Data Confidence & Fraud Control Real-time Protect360 feedback and fraud-nullification keep installs legit and won't inflate KPIs
  • Cross-Device, Geo & Segment Strategy Tailored campaigns across iOS & Android devices, segmented by country, game type, bid time, and OS
  • Scalable, Library-Ready Campaigns Tested templates and creative blueprints make it faster to widen budgets, change geos, or shift verticals

Flexible Pricing & Engagement Models

  • Management Fee: Percentage of media spend (higher of the two)
  • CPA-Led Engagement: Available for brands with committed monthly investment
  • Media Prepayment: Ensures stronger partner deals and faster launch

Transparent, predictable, and aligned with high-stakes ROI.

Ready to Launch or Scale?

Position your app for long-term performance with in-app acquisition strategies built for players that pay.