In-App Mobile Advertising for iGaming & Gambling.
Performance-Driven Campaigns That Turn Installs Into High-Value Players
At Digital Fuel, we don’t just drive installs we drive high-quality players that deposit and stay. Our in-app mobile campaigns are designed for the unique demands of iGaming and gambling brands. By combining campaign expertise, full-stack attribution, and performance optimisation, we build acquisition engines that grow.
What We Deliver
End-to-End In-App Media Buying
Our service takes care of everything from setup to scaling:
- Tap into 25+ premium mobile media partners specialising in gambling traffic
- Run campaigns across iOS and Android with full segmentation by country, game genre, device, and OS version
- Integrate performance data via AppsFlyer, Singular, Adjust even Protect360 for fraud detection
- Deploy across programmatic, display, native, and social in-app channels
Campaign Strategy & Creative Execution
Our offer covers both the tech and the creative:
- Launch with geo-targeted, genre-specific creative bundles (HTML5 banners, video ads, rich media)
- Implement test-and-learn split creatives, site IDs, and ad formats across partners
- Rotate and refresh creatives regularly to maintain engagement and reduce ad fatigue
- Hold weekly or fortnightly calls to align strategy, review performance, and scope optimisations
Attribution, Fraud Prevention & Data Integrity
Clear data fuel advancements:
- Set up real-time postbacks for registrations, FTDs (first-time deposits), and deeper engagement events
- Enable fraud prevention with Protect360-level monitoring, void suspicious installs, and feed real-time signals back to the partners
- Provide raw data exports so you're never in the dark run your own analytics, LTV models, and cohort analysis
Budget Pacing & KPI-Led Scaling
Scale smart with precision control:
- Manage pacing, daily caps, and budget allocation to stay within target CPA or CPI
- Shift from volume to value: once post-install LTV data is available, we optimise to what matters customer quality
- Scale successful campaigns without ROI risk removing caps only when performance guarantees quality
Our Proven 5-Step Growth Approach
Agree the Foundations
- Define budgets, CPA/CPI targets, tracking parameters, MMP postbacks, and key in-app events
- Confirm fraud prevention, agency access, reporting cadence, and compliance checklist
Launch & Discover
- Begin with a wide spectrum of partners, traffic sources, geos, and creatives to identify winners
- Run experiments across partner sites and audience segments to collect first-party data
Scale with Precision
- Once data yields statistical significance, increase spend on top-performing partners and placements
- Gradually activate adjacent geos and sister brands based on early wins
Optimise for LTV-Driven Value
- With deposit and revenue data flowing through the stack, shift bidding to maximise ROI
- Implement broadcast suppression, exclusion lists, frequency controls, lookalike targeting
Review & Refine Strategy
- Weekly/bi-weekly performance deep dives to align with brand tactics and campaign cycles
- Adjust creative, channel mix, geos, and caps as market conditions change
Results That Speak for Themselves
Quick-Win Case Study: UK Casino Brand (3 Months)
- £230K in player deposits, delivered at 449% ROI
- Cap restrictions lifted leading to exponential growth
- Scaled into Canada, LATAM, Sweden, Ireland, and New Zealand
- Revenue topped £1M in the UK alone
- Transitioned from pilot to a core part of the brand’s marketing mix
Year-Long Breakthrough: Casino Brand (12 Months)
- 10,000 FTDs, driving £4.6M in revenue
- 611% ROI, with FTDs up 99% YoY and registrations up 162%
- CPA increased by only £10, despite a scale-up in volume
By building quality and measurement into the process from day one, we’ve built in-app user acquisition into a forecastable growth engine for premium gaming brands.
Why Our Approach Stands Out
- True iGaming & Gambling Expertise We use audience insights specific to player behaviour, engagement patterns, and retention triggers
- Multi-Partner Orchestration We coordinate 25+ partners with attribution, creative strategies, and bid logic from one place
- Data Confidence & Fraud Control Real-time Protect360 feedback and fraud-nullification keep installs legit and won't inflate KPIs
- Cross-Device, Geo & Segment Strategy Tailored campaigns across iOS & Android devices, segmented by country, game type, bid time, and OS
- Scalable, Library-Ready Campaigns Tested templates and creative blueprints make it faster to widen budgets, change geos, or shift verticals
Flexible Pricing & Engagement Models
- Management Fee: Percentage of media spend (higher of the two)
- CPA-Led Engagement: Available for brands with committed monthly investment
- Media Prepayment: Ensures stronger partner deals and faster launch
Transparent, predictable, and aligned with high-stakes ROI.
Ready to Launch or Scale?
Position your app for long-term performance with in-app acquisition strategies built for players that pay.