Conversion Rate Optimisation (CRO) for iGaming & Digital Brands.
Turn More Clicks Into Customers Without Increasing Ad Spend
Conversion Rate Optimisation (CRO) is about making the most of the traffic you already have. At Digital Fuel, we fine-tune every step of your user journey from ad click to final action so more of your visitors become loyal players, bettors, or customers. No guesswork. Just insight, strategy, and results.
Why CRO Matters
Spending money on ads without CRO is like pouring water into a leaky bucket. Whether you're a crypto casino, sports betting site, or affiliate-led platform, increasing conversion rates directly improves your ROI without increasing your budget.
Improved conversion rates mean:
- Lower cost per acquisition (CPA)
- Higher ROI across paid and organic channels
- Better user experience
- More efficient ad and SEO spend
Our Approach to CRO
We use a structured and evidence-based approach to CRO that’s designed to deliver measurable improvements. Here’s how we work:
Analyse User Navigation
We begin by analysing how users move through your site from landing page to call-to-action. Using heat maps, session recordings, funnel analytics and scroll-depth data, we identify the friction points that cause drop-offs.
Strategic Hypotheses
Next, we develop informed hypotheses based on behavioural insights, design psychology, and best practices tailored to your vertical. We don’t just guess we test assumptions based on your user personas, traffic sources, and conversion goals.
A/B Testing & Multivariate Testing
We design and implement controlled A/B tests to compare new ideas against your existing content. From button placement and CTAs to form layouts and messaging, we run experiments that prove what works. If your site receives high traffic, we also run multivariate tests for deeper insights.
Collaborative Integration
Once we have a winning variant, we help your internal team implement the improvements across your platform seamlessly and at speed. We also document all changes and learnings so they become part of your team’s optimisation toolkit going forward.
Continuous CRO Feedback Loop
CRO is not a one-off. We maintain a testing calendar and monitor performance beyond the conversion event. That includes retention triggers, lifetime value insights, and friction audits during onboarding or registration.
What We Optimise
- Homepage, landing pages, and product pages
- Deposit and registration flows
- Affiliate pre-sell and bridge pages
- Mobile-first UX for gaming apps and sportsbooks
- Checkout and in-app purchase paths
- Email and push notification conversion copy
Real-World Impact
- Reduced bounce rates by 36% for a Tier 2 sportsbook operator
- Increased deposit conversion by 54% for a UK casino brand
- Recovered 28% more abandoned registrations for an esports betting site
- Boosted mobile FTDs by 72% after optimising landing page funnel
Why Choose Digital Fuel for CRO?
- Industry-specific CRO experience in iGaming, crypto, and digital commerce
- A/B testing powered by tools like VWO, Google Optimise, Hotjar, and Optimizely
- Insights grounded in real traffic, not theoretical models
- Fast deployment of tests with minimal disruption to your live site
- Outcome-driven culture your revenue is our scorecard
Let’s Optimise Your Site for Conversion
We’ll review your funnel, build a testing roadmap, and unlock more value from your existing visitors. Get in touch to start converting more of your traffic without spending more to get it.