Grow with advice you can act on and training your team will actually use. Our academy blends business advisory for digital marketing with practical courses, so you leave with a plan, the playbooks to deliver it, and the skills to keep improving. Our advisory and training are designed to be fully neurodivergent inclusive, with materials and delivery adapted for ADHD, dyslexia, autism and different learning preferences.
What you get
Board-level advisory and growth planning We start by understanding your goals, margins and constraints. Together we shape a clear growth plan with quarterly targets, channel priorities, budgets and the KPIs that matter. You will know where to focus first, what to pause, and how to measure progress.
Channel strategy across SEO, PPC, paid social, affiliates, email and CRO You get a joined-up plan that shows how each channel contributes to pipeline and revenue. We set roles for SEO and PPC, map paid social to audience and funnel stages, design an affiliate structure that rewards performance, and build email journeys that lift LTV. CRO work turns traffic into revenue with fast, focused experiments.
Operating playbooks, templates and QA checklists Every recommendation is backed by step-by-step playbooks. Expect campaign briefs, keyword frameworks, landing page templates, ad testing matrices, tagging guides and weekly review agendas. QA checklists keep standards high across content, tracking and creative.
Training that fits how teams learn Your team can choose self-paced lessons, live workshops with Q&A, or both. Each course pairs short, clear modules with practical exercises, so people learn by doing and see the impact in live accounts.
Training courses
SEO for teams From technical foundations to on-page and content strategy. Build information architecture that scales, create content that ranks and converts, and monitor site health with search console insights. Ideal for marketers who want a serious, workable SEO process.
PPC and paid media Set up campaigns correctly, structure ad groups for control, build keyword themes, write and test ads, manage budgets, and use first-party data to sharpen targeting. We cover Google Ads and paid social with a focus on quality score, creative testing and profitable scaling.
Affiliate marketing training Design a partner programme that attracts the right publishers, set fair deal terms, and measure performance properly. Learn how to brief creative, regulate tracking, and align offers with your commercial model. Includes a clean setup for attribution and fraud checks.
Analytics, attribution and reporting Build a reliable view of the numbers. We cover tag governance, GA4 essentials, server-side options, UTMs, and simple attribution models that inform real decisions. You get dashboards that your leadership team will trust.
AI marketing training Use AI to speed up research, content outlines, creative variations and workflow automation. We focus on safe use, prompt libraries and checks that protect your brand voice and data. The goal is better output in less time, not gimmicks.
Neurodivergent inclusive by design
We design for different thinking styles so more people can learn well and work well.
- Clear, modular learning with single objectives, time estimates and next steps
- Plain language with one idea per slide and step-by-step checklists
- Multiple formats including video with captions, transcripts, audio, accessible text and downloadable templates
- Visual-first assets such as frameworks, canvases and worked examples
- Flexible pacing with pause points, repeatable exercises and summaries at the start and end
- Lower cognitive load through optional deep-dive appendices so the core flow stays focused
- Accessible materials using high-contrast layouts, dyslexia-friendly formatting, screen-reader tested docs and keyboard navigation
- Inclusive facilitation with cameras optional, structured Q&A, regular breaks and 1:1 clinics where needed
- Preparedness and follow-through with agendas and pre-reads in advance and follow-ups as action lists with owners and dates
- Manager enablement that helps leaders build neurodiversity-friendly workflows and review rhythms
If you require a specific accommodation, tell us and we will arrange it.
Who this is for
Founders and marketing leaders who want meaningful growth. In-house teams that need a repeatable process. Agencies that want stronger delivery and reporting. If you are ready to improve your digital marketing with a clear plan and the skills to back it up, this is for you.
How it works
1) Discovery We review your current performance, stack and team capacity. This includes a quick audit of SEO, PPC, paid social, email, affiliates, creative, tracking and reporting. You get an honest baseline.
2) Roadmap We set quarterly outcomes, channel responsibilities, budgets and KPIs. The roadmap shows what will be done, by whom, and in what order. You will see critical paths and dependencies, so delivery is realistic.
3) Enablement We roll out the playbooks, run the training and set up dashboards. Your team gets coaching on real campaigns, not dummy projects. We create a weekly operations rhythm with reviews that keep momentum.
4) Review and optimise We measure results against plan, remove waste and double down on what works. The focus is clear: lower CPA, higher LTV, faster testing cycles and reliable reporting that stands up in a board meeting.
Outcomes you can expect
- A plan your leaders can approve and your team can execute
- Search visibility that compounds through better structure and content
- Paid media that scales with steadier CPA and stronger creative testing
- An affiliate programme that pays for performance and protects margin
- Email journeys that lift repeat purchase and retention
- Tracking that is accurate, with dashboards people trust
- A team that learns fast and works to a standard
Why our academy works
We combine business advisory for digital marketing with a marketing training academy in one place. Advice sets the direction. Courses and playbooks turn direction into action. Your team gains confidence, and your numbers improve. It is simple and it holds up under pressure.
Pricing and formats
Choose a monthly advisory retainer with set deliverables, a fixed-scope sprint to solve a specific problem, or per-seat training with team licences. Many clients start with a sprint, then move into light-touch advisory while their team builds capability through our courses.
FAQs
Are the courses suitable for neurodivergent learners? Yes. The academy is built to be neurodivergent inclusive. Lessons are short and structured, materials come in multiple formats with captions and transcripts, and sessions include breaks and clear Q&A. We also provide accessible documents and will adapt delivery to your needs.
Do we need all the courses to see value? No. We tailor the syllabus to your goals. Some teams start with SEO and analytics, others start with PPC and CRO. You decide what matters most right now.
Can you customise training to our stack? Yes. We align examples and exercises to your markets, budgets and platforms, and we incorporate your tracking and reporting tools.
How soon can we begin? Discovery can start within a few days. Self-paced courses are available at once. Live sessions are scheduled to suit your team.