Database marketing
The right people, reached the right way.
Digital Fuel helps businesses reach the right people and create measurable commercial value through targeted campaigns across operators, affiliates, suppliers, investors, technology and media companies.
A contact list is only valuable if it is the right list, used well.
We understand the audiences that matter in commercial gaming:
- operators and sportsbooks;
- affiliates and media owners;
- suppliers and platform providers;
- investors and advisors; and
- technology businesses.
How a targeted campaign works.
This understanding allows us to create targeted campaigns focused on genuine commercial opportunities rather than vanity metrics:
1. Define the audience
Sector, geo, role and intent filters applied to a maintained, verified database.
2. Build the message
Positioning and copy tuned to the audience and the commercial objective.
3. Run and qualify
Campaign delivery with reply handling, qualification and meeting booking.
4. Report the value
Clear reporting on response, meetings and commercial outcomes, not just sends.
Campaign types we run.
Built around your objective:
Product launches
Put your product in front of the operators, affiliates and partners who can actually use it.
Best for: New products and new market entries.
Affiliate recruitment
Recruit the right affiliate and media partners for your programme, with the story that matters to them.
Best for: Affiliate programmes that need quality volume.
Investment and fundraising
Introductions and campaigns aimed at the investor and advisory community.
Best for: Raises, sales and strategic processes.
B2B partnership outreach
Targeted supplier and partnership conversations with named decision-makers.
Best for: B2B suppliers in gaming and adjacent sectors.
Engagement model.
Simple and transparent:
| Phase | What we do | What you receive |
|---|---|---|
| Scope | Campaign objective, audience and message agreed | Campaign plan and pricing |
| Run | Campaign delivered with qualification | Meetings and opportunities |
| Retain | Monthly retained programmes for ongoing support | Continuous pipeline |
Why Digital Fuel database marketing.
- One of gaming’s most connected commercial networks, maintained and verified.
- Targeted campaigns focused on commercial value, not vanity metrics.
- Transparent pricing from £2,500 per campaign.
- Compliance-first approach to data and outreach.
The difference.
Compared to buying a list:
| Factor | Purchased list | Digital Fuel | |
|---|---|---|---|
| Data quality | Unknown age and accuracy | Maintained and qualified | Maintained, verified and refreshed |
| Audience fit | Broad and blunt | Segmented by sector, geo and role | Segmented to your exact commercial profile |
| Execution | You run it | Full campaign delivery | Full campaign delivery with qualification |
| Outcome focus | Sends and opens | Meetings and opportunities | Meetings, opportunities and measurable value |
What we report.
- response and positive-reply rates;
- qualified meetings booked;
- opportunities created and pipeline value;
- cost per meeting and per opportunity; and
- monthly campaign delivery on retained programmes.
Who it is for.
- businesses launching products or entering new markets;
- affiliate programmes recruiting quality partners;
- B2B suppliers seeking operator and partnership meetings; and
- companies raising capital or running strategic processes.
Ready to reach more decision-makers?
Whether you are launching a product, recruiting affiliates, promoting an investment opportunity or looking to generate new partnerships, Digital Fuel can help. Book a confidential discussion with our team.