We make your biddable media investment go further. Delivering your brand across all forms of paid media. We implement expert campaigns across search, social, video, display and programmatic.we create a strategy based on your business KPI’s and execute across the relevant channels.
Digital Fuel’s holistic approach to paid media is the best and most cost-effective way to reach your target market and find new customers online. We combine in-depth knowledge with data management, measuring every click and conversion, so you can be sure that every cent you invest in is working hard to help maximise your objectives.
Customer lifetime value is at the heart of every bidding decision that we make. We target users through a sound understanding of the biddable platform, data that underpins the strategy and a promotional/creative face that resonates with the desired audience segment.
Our independent approach ensures your budget can be maximized towards the best performing campaigns (no secret alliances here!)
We’ve been working in paid media for a combined total of 20+ years and have managed paid media campaigns for every budget from $100/month to $1,000,000/month and across a wide range of industries. Digital Fuel takes the time to understand every clients objective, and produce a detailed strategy to help you reach your brand goals.
.Media Buying in Asia
- Search results in the ‘Regulated’ and ‘Grey’ markets are currently dominated by affiliate websites.
- Most Casinos look to buy traffic via affiliates or pay through search ads / Display ads or Social channels - Organic Social is an option however, can be costly and is normally a long term investment, before it delivers a positive ROI.
- With a clear focus on performance, we can be extremely targeted in a strategy, and as a brand, can look to market the campaign to key volume drivers.
- In the coming months and years, we feel that more and more competitors will look to take this approach as Markets continue to lock down and licenses become regulated.
- Learnings from other campaigns have shown that a targeted strategy for growth focused on quality rather than quantity has yielded a stronger return for all parties involved.
- Once a core baseline of performance is understood incremental growth can be aligned to build the campaign whilst protecting the ROI vs Marketing Spend.
Digital Fuel is partnered with Microsoft WestWin. With this partnership our clients get the strategy and execution of digital marketing campaigns that are targeting new and existing customers in Asia.
These are the sectors we offer: