William Hill Strengthens Irish Racing Sponsorship Ahead of Cheltenham Festival 2025
William Hill has been announced as the title sponsor of the prestigious Spring Festivals Trials Day at Naas Racecourse, set to take place on 23 February 2025. This move further cements the bookmaker’s commitment to Irish racing, enhancing its already extensive sponsorship portfolio.
Expanding Sponsorship in Irish Racing
As part of this latest deal, William Hill has added four additional high-profile races to its sponsorship lineup, including:
- The Grade 3 William Hill Winning Fair Juvenile Hurdle
- The William Hill Nas Na Riogh Novice Handicap Chase
- The William Hill Handicap Hurdle
- The William Hill (Pro/Am) Flat Race
Andrew McCleave, Head of Marketing for William Hill Ireland, expressed his enthusiasm for the partnership:
“We are thrilled to be sponsoring Spring Festivals Trials Day at Naas. This raceday has consistently proven to be a launching pad for future stars, and we’re excited to see which promising horses will take to the track on 23 February.”
McCleave also highlighted William Hill’s broader Irish racing sponsorship strategy:
“This event is a fantastic addition to our Irish sponsorships, alongside our commitments to Dundalk Stadium and the William Hill Champion Chase at the Punchestown Festival. We take immense pride in being at the heart of the Irish racing scene, both through our sponsorships and our esteemed brand ambassadors, Gavin Cromwell and Keith Donoghue.”
A Proven Path to Racing Greatness
The Spring Festivals Trials Day has a history of producing top-tier talent. Last year’s William Hill Winning Fair Juvenile Hurdle saw Bottler’s Secret triumph in his hurdle debut, while the William Hill (Pro/Am) Flat Race has been won by standout names such as Carefully Selected, Gerri Colombe, Stellar Story, and William Munny. Other notable performers include Ile Atlantique, Caldwell Potter, and Wingmen.
Meanwhile, the William Hill Nas Na Riogh Novice Handicap Chase has a track record of delivering future Cheltenham Festival champions, including Grade 1 performer Limerick Lace, and Home By The Lee, a contender at the highest level over hurdles.
Aidan McGarry, Manager of Naas Racecourse, emphasized the significance of the sponsorship:
“We are delighted to welcome William Hill as our sponsorship partner for this key fixture. Naas Racecourse has a reputation as a nursery for champions, and this festival is ideally positioned to help horses prepare for major spring festivals, including Cheltenham and Punchestown. Given William Hill’s presence at these major meetings, we are excited to see horses from our fixture progress to the big stage.”
Gearing Up for Cheltenham 2025
With the Cheltenham Festival 2025 fast approaching, William Hill’s increased presence in Irish racing could not be more timely. As punters and racing fans gear up for one of the biggest betting events of the year, mobile in-app engagement will be crucial for sportsbook brands looking to capitalize on the excitement.
At our platform, we specialize in driving in-app mobile traffic to leading UK sportsbook brands. With tailored marketing campaigns, push notifications, and seamless user experiences, we ensure that betting brands maximize engagement ahead of major racing events like Cheltenham. By leveraging data-driven insights and real-time promotions, we help sportsbooks capture the attention of bettors exactly when it matters most.
Strengthening the William Hill Brand Across the UK & Ireland
This latest sponsorship move comes hot on the heels of William Hill’s announcement as the title sponsor of Super Saturday at Newbury Racecourse, another major event in the National Hunt calendar. The bookmaker’s commitment to high-profile racing fixtures underscores its strategic focus on the UK and Irish markets.
With Cheltenham just around the corner, sportsbook brands looking to boost mobile engagement should act now. Through innovative digital marketing strategies and targeted in-app advertising, we can help drive traffic and conversions during one of the busiest betting periods of the year.
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